Soulchi Website : A Fresh New look
Date 10/1/2023
The Brief
I led a Website Revamp at Souclchi: Collaborating with the Product Team for a Strategic Redesign and Rebranding Initiative, Focused on Elevating Corporate Infrastructure and Employee Well-being.
The Team:
Myself(Product Designer)
Denzell Harris (Product Designer)
Gazelle Payind (UX Researcher)
Tools:
Figma
Whimsical
Wix
My Responsibilities as a (UX Designer) on the team:
Project Management
Research
Sketching
Wireframing
Prototyping
User Testing
Persona creation
Timeline:
2 weeks re-designs on website 1st redesign
2 weeks re-designs on website 2nd redesign
Empowering a Sustainable World through Unique Coaching and Global Unity
Soulchi main goal is to empower individuals, organizations, and advocates to create a sustainable and harmonious world. Through there distinctive approach to executive coaching and a global community committed to the United Nations Sustainable Development Goals (SDGs), by inspiring change, unity, and excellence.
Competitive Research
I Conducted a Comprehensive Comparative Analysis: Examining the Structural Framework of Coaching Websites and Aligning with Industry Expectation.
Samanthasiffring.com
As a coach, she provides dedicated support to smart and accomplished women who tend to overthink and complicate matters. Acknowledging the challenges of confusion and hindered follow-through that arise from such complexities, she assists clients in streamlining their approach. Whether faced with a lengthy to-do list or the need for a straightforward marketing plan, she guides women towards clarity and simplicity, enabling them to move their businesses forward with purpose.
Positives
Clear nagitation
clear coaching guidelines
call to action
light colors of pink theme branding
Positives
Clear nagitation
clear coaching guidelines
simple layout not many pages
earthy color theme branding
Negatives
none
Alvcoaching.com
Ama La Vida serves as a guiding companion in the pursuit of personal growth and the enjoyment of life's richness. Clients, driven by a shared dedication to continual improvement, seek understanding and support in their endeavors. The coaches at Ama La Vida, in partnership with individuals, offer clarity and accountability to help achieve envisioned life and work goals.
Positives
Clear nagitation
clear coaching guidelines
call to action
simple lay-out not many pages
colorful themed branding
Negative
none
Rachel-hamlin.com
Former brand strategist, product manager, and now executive coach and somatic healer with experience spanning Fortune 500s to early-stage Ethereum startups in London, Berlin, and New York. Specializing in combating chronic stress, my neuroscience-backed approach empowers leaders to transcend chaos and foster calm effectiveness.
Negatives
No call to action
Information Architecture
Organizing the information Architecture
In my exploration of Soulchi website, page by page, I noticed a discrepancy – the titles lacked the smooth flow observed on other top-notch coaching websites. While the CEO initially prioritized the overall aesthetics, I proposed a crucial shift in focus: organizing the website for clarity, given the overwhelming information. After some initial resistance, I successfully conveyed the importance of a well-structured, easy-to-follow website. The CEO not only agreed but also recognized the dual benefits – a structured site enhances user experience and, in turn, attracts more customers.
As a team we decided to completely simply titles on soulchi international for now by cutting out extra categories. Leaving 6 titles to simple the website organization. Such as home, Our Story,Contact Us , App Waitlist and Careers.
Re-designing Branding
In response to the CEO's preference for a more luxurious branding, there were initial challenges in achieving the desired aesthetic. Despite encountering some hurdles, multiple options were presented aligning with Soulchi's core essence of empowering humanity for the better. The product team unanimously favored the first option, featuring a light green and white-themed website. These colors symbolize health, wealth, and a soulful atmosphere. The decision was made to launch with this earthy tone theme, allowing for further adjustments as needed.
These were some of the Low- High-Fi designed I worked on in my team and different theme logos to freshen up the website with a new logo.
1st remake of Website
Homepage
Before After
New home screen is green and white theme branding and added to new logos to website.
2nd remake of Website
Homepage
Before After
The second image is re-designed the product team cut down the images and left the most circuital information such as what is soulchi and testimonials to entice user to sign up.
On going project still working on current website.
Key takeaways
"Through this project, I gained insights into effective communication by learning to articulate ideas and sketches more clearly, emphasizing consistent communication with teammates for high-quality outcomes. Navigating the intricacies of the Wix website proved to be a challenging task, requiring me to adapt to a new system. Additionally, I discovered the importance of giving myself grace, recognizing my perfectionistic tendencies, and understanding that achieving excellence often involves a process of iteration and refinement."